According to the American Psychological Association, imposter syndrome leads to an increase in anxiety and depression, career burnout and less risk-taking in people’s careers (not going for that promotion you want, or not asking for a pay rise when you should).

The battle between business and users is a constant struggle for balance and power. On one hand, businesses strive to maximize profits and meet their own objectives. On the other hand, users have their own needs, preferences, and expectations.