AI can speed up design and decision-making, but speed without direction is just expensive wandering. I decided to explore real-world examples of AI’s UX misfires, why human judgment still matters, and how to use AI without outsourcing your thinking.

A strong UX research presentation goes beyond facts—it’s about influencing decisions. To drive impact, researchers must build trust, present logical insights, and connect emotionally with their audience. Persuasive communication is key to turning findings into action and shaping better products.

According to the American Psychological Association, imposter syndrome leads to an increase in anxiety and depression, career burnout and less risk-taking in people’s careers (not going for that promotion you want, or not asking for a pay rise when you should).

The battle between business and users is a constant struggle for balance and power. On one hand, businesses strive to maximize profits and meet their own objectives. On the other hand, users have their own needs, preferences, and expectations.