About me
Brandon Green
I’m Brandon Green, a UX and Product leader who’s spent the last decade turning chaos into products people actually want to use. My work connects business goals with real human needs so companies ship things that truly matter.
I’ve worked with scrappy startups and global brands alike. The constant? Research and design as the spark for real change. Good design isn’t just shipping fast, but how you shape teams, culture, and outcomes that last.
When I’m not leading design, I’m mentoring, digging into AI’s role in UX, and calling bullshit on the concept of “good enough.”
My Skillset
UX leadership isn’t one skill. It’s strategy, research, and design working together to create products that actually matter to real people.
1. Strategy & Leadership
I lead design orgs through everything from restructuring to scaling. My focus is building clarity, aligning teams, and setting direction that sticks. I love connecting dots across disciplines to solve messy business challenges with design thinking.
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Strategy & Leadership
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Strategy & Leadership
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
How I Got Here
Every role, project, and challenge has shaped how I lead and design today. This is the path that built my perspective:
Vice President of UX
Sorenson
2022 - 2025
Vice President of UX
Sorenson
2022 - 2025
Vice President of UX
Sorenson
2022 - 2025
Senior UX Designer
Reliaquest
2021 - 2022
Senior UX Designer
Reliaquest
2021 - 2022
Senior UX Designer
Reliaquest
2021 - 2022
Lead UX Dersigner
Rizepoint
2020 - 2021
Lead UX Dersigner
Rizepoint
2020 - 2021
Lead UX Dersigner
Rizepoint
2020 - 2021
COO & Creative Director
ThoughtLab
2017 - 2019
COO & Creative Director
ThoughtLab
2017 - 2019
COO & Creative Director
ThoughtLab
2017 - 2019
My Focus
I focus on building products and teams that last. That means solving real problems for users while driving measurable results for businesses.
Great products don’t come from guesswork. They come from research, experimentation, and collaboration across every part of the organization. I bring these pieces together to deliver outcomes.
Clarity
Cutting through all the complexity so teams know what to build and why.
Clarity
Cutting through all the complexity so teams know what to build and why.
Impact
Designing experiences that users love and businesses value.
Impact
Designing experiences that users love and businesses value.
Growth
Helping teams scale their skills and confidence along with their products.
Growth
Helping teams scale their skills and confidence along with their products.
Design Driven by Strategy and Data
Great design isn’t luck. It’s the mix of a solid strategy and data that proves what works. I use research to understand users and analytics to guide decisions, creating products that feel right and perform even better.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
Let’s Work Together
I partner with teams to create products that make an impact. If you’re looking for leadership in UX and strategy, let’s start the conversation.
About me
Brandon Green
I’m Brandon Green, a UX and Product leader who’s spent the last decade turning chaos into products people actually want to use. My work connects business goals with real human needs so companies ship things that truly matter.
I’ve worked with scrappy startups and global brands alike. The constant? Research and design as the spark for real change. Good design isn’t just shipping fast, but how you shape teams, culture, and outcomes that last.
When I’m not leading design, I’m mentoring, digging into AI’s role in UX, and calling bullshit on the concept of “good enough.”
My Skillset
UX leadership isn’t one skill. It’s strategy, research, and design working together to create products that actually matter to real people.
1. Strategy & Leadership
I lead design orgs through everything from restructuring to scaling. My focus is building clarity, aligning teams, and setting direction that sticks. I love connecting dots across disciplines to solve messy business challenges with design thinking.
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Strategy & Leadership
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Strategy & Leadership
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
How I Got Here
Every role, project, and challenge has shaped how I lead and design today. This is the path that built my perspective:
Vice President of UX
Sorenson
2022 - 2025
Vice President of UX
Sorenson
2022 - 2025
Vice President of UX
Sorenson
2022 - 2025
Senior UX Designer
Reliaquest
2021 - 2022
Senior UX Designer
Reliaquest
2021 - 2022
Senior UX Designer
Reliaquest
2021 - 2022
Lead UX Dersigner
Rizepoint
2020 - 2021
Lead UX Dersigner
Rizepoint
2020 - 2021
Lead UX Dersigner
Rizepoint
2020 - 2021
COO & Creative Director
ThoughtLab
2017 - 2019
COO & Creative Director
ThoughtLab
2017 - 2019
COO & Creative Director
ThoughtLab
2017 - 2019
My Focus
I focus on building products and teams that last. That means solving real problems for users while driving measurable results for businesses.
Great products don’t come from guesswork. They come from research, experimentation, and collaboration across every part of the organization. I bring these pieces together to deliver outcomes.
Clarity
Cutting through all the complexity so teams know what to build and why.
Clarity
Cutting through all the complexity so teams know what to build and why.
Impact
Designing experiences that users love and businesses value.
Impact
Designing experiences that users love and businesses value.
Growth
Helping teams scale their skills and confidence along with their products.
Growth
Helping teams scale their skills and confidence along with their products.
Design Driven by Strategy and Data
Great design isn’t luck. It’s the mix of a solid strategy and data that proves what works. I use research to understand users and analytics to guide decisions, creating products that feel right and perform even better.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
Let’s Work Together
I partner with teams to create products that make an impact. If you’re looking for leadership in UX and strategy, let’s start the conversation.
About me
Brandon Green
I’m Brandon Green, a UX and Product leader who’s spent the last decade turning chaos into products people actually want to use. My work connects business goals with real human needs so companies ship things that truly matter.
I’ve worked with scrappy startups and global brands alike. The constant? Research and design as the spark for real change. Good design isn’t just shipping fast, but how you shape teams, culture, and outcomes that last.
When I’m not leading design, I’m mentoring, digging into AI’s role in UX, and calling bullshit on the concept of “good enough.”
My Skillset
UX leadership isn’t one skill. It’s strategy, research, and design working together to create products that actually matter to real people.
1. Strategy & Leadership
I lead design orgs through everything from restructuring to scaling. My focus is building clarity, aligning teams, and setting direction that sticks. I love connecting dots across disciplines to solve messy business challenges with design thinking.
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Strategy & Leadership
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Strategy & Leadership
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. Experience Research
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Mentorship
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
How I Got Here
Every role, project, and challenge has shaped how I lead and design today. This is the path that built my perspective:
Vice President of UX
Sorenson
2022 - 2025
Vice President of UX
Sorenson
2022 - 2025
Vice President of UX
Sorenson
2022 - 2025
Senior UX Designer
Reliaquest
2021 - 2022
Senior UX Designer
Reliaquest
2021 - 2022
Senior UX Designer
Reliaquest
2021 - 2022
Lead UX Dersigner
Rizepoint
2020 - 2021
Lead UX Dersigner
Rizepoint
2020 - 2021
Lead UX Dersigner
Rizepoint
2020 - 2021
COO & Creative Director
ThoughtLab
2017 - 2019
COO & Creative Director
ThoughtLab
2017 - 2019
COO & Creative Director
ThoughtLab
2017 - 2019
My Focus
I focus on building products and teams that last. That means solving real problems for users while driving measurable results for businesses.
Great products don’t come from guesswork. They come from research, experimentation, and collaboration across every part of the organization. I bring these pieces together to deliver outcomes.
Clarity
Cutting through all the complexity so teams know what to build and why.
Clarity
Cutting through all the complexity so teams know what to build and why.
Impact
Designing experiences that users love and businesses value.
Impact
Designing experiences that users love and businesses value.
Growth
Helping teams scale their skills and confidence along with their products.
Growth
Helping teams scale their skills and confidence along with their products.
Design Driven by Strategy and Data
Great design isn’t luck. It’s the mix of a solid strategy and data that proves what works. I use research to understand users and analytics to guide decisions, creating products that feel right and perform even better.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
01.
Research & Strategy
Understanding users is the foundation of every successful initiative. Research, personas, journey maps, and data set the direction and make strategy more than a guessing game.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
02.
Concept & Ideation
Innovation starts with solving real problems. I work closely with PMs, engineers, and designers to plan, prototype, and shape ideas that serve both users and business goals.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
03.
Feedback & Refinement
Collaboration early and often prevents costly mistakes. Engaging stakeholders and customers throughout the process keeps products aligned and avoids missteps that hurt brands.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
04.
Testing & Optimization
The first version is never perfect. Testing reveals what works and what doesn’t, allowing us to refine performance and usability before it ever reaches the market.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
05.
Launch & Delivery
Shipping is only the start. Gathering feedback, analyzing data, and iterating separates good teams from great ones. Continuous improvement keeps products relevant and successful.
Let’s Work Together
I partner with teams to create products that make an impact. If you’re looking for leadership in UX and strategy, let’s start the conversation.