Case Studies
These selected studies reflect my passion for blending strategy, data, and feedback to solve real problems through thoughtful design and impactful leadership.
Team Leadership
BUILDING UX FROM THE GROUND UP
This was more than designing products. It was about creating a UX function where none existed, embedding design thinking into the company’s culture, and proving the value of user-centered design in a fast-paced environment.
Experience Research
MAKING RESEARCH WORK AT SCALE
Built a research practice from the ground up in a highly regulated environment. The result was a system that enabled discovery with hard-to-reach users, delivered actionable insights, and shaped product decisions at every level.
Strategy & Innovation
DATA THAT DRIVES STRATEGY
Transforming fragmented data and scattered feedback into clear insights that shaped better products and faster decisions. By building a unified system, we turned noise into patterns and patterns into strategy.
Strategy & Innovation
Accessibility as a Competitive Edge
This project turned accessibility from an afterthought into a business advantage. By embedding inclusive design practices into the workflow, we created a scalable system that met compliance, improved usability, and streamlined delivery.
More Projects
Case Studies
These selected studies reflect my passion for blending strategy, data, and feedback to solve real problems through thoughtful design and impactful leadership.
Team Leadership
BUILDING UX FROM THE GROUND UP
This was more than designing products. It was about creating a UX function where none existed, embedding design thinking into the company’s culture, and proving the value of user-centered design in a fast-paced environment.
Experience Research
MAKING RESEARCH WORK AT SCALE
Built a research practice from the ground up in a highly regulated environment. The result was a system that enabled discovery with hard-to-reach users, delivered actionable insights, and shaped product decisions at every level.
Strategy & Innovation
DATA THAT DRIVES STRATEGY
Transforming fragmented data and scattered feedback into clear insights that shaped better products and faster decisions. By building a unified system, we turned noise into patterns and patterns into strategy.
Strategy & Innovation
Accessibility as a Competitive Edge
This project turned accessibility from an afterthought into a business advantage. By embedding inclusive design practices into the workflow, we created a scalable system that met compliance, improved usability, and streamlined delivery.
More Projects
Case Studies
These selected studies reflect my passion for blending strategy, data, and feedback to solve real problems through thoughtful design and impactful leadership.
Team Leadership
BUILDING UX FROM THE GROUND UP
This was more than designing products. It was about creating a UX function where none existed, embedding design thinking into the company’s culture, and proving the value of user-centered design in a fast-paced environment.
Experience Research
MAKING RESEARCH WORK AT SCALE
Built a research practice from the ground up in a highly regulated environment. The result was a system that enabled discovery with hard-to-reach users, delivered actionable insights, and shaped product decisions at every level.
Strategy & Innovation
DATA THAT DRIVES STRATEGY
Transforming fragmented data and scattered feedback into clear insights that shaped better products and faster decisions. By building a unified system, we turned noise into patterns and patterns into strategy.
Strategy & Innovation
Accessibility as a Competitive Edge
This project turned accessibility from an afterthought into a business advantage. By embedding inclusive design practices into the workflow, we created a scalable system that met compliance, improved usability, and streamlined delivery.